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The Ethic of Brand Advocacy

| Advocacy, Communities, Reciprocal Altruism, Relationships | No Comments

An army of brand advocates can be a very powerful marketing force.  More and more, marketers are seeking to create or ignite brand advocacy.  They are creating price promotions, leveraging…


Does Your Business C.A.R.E.?

| Advocacy, Communities, Engagement, Relationships | No Comments

When we think of the word care, we think about being concerned, having regard or simply having a liking for someone or something. When we think about the acronym CARE,…


Give Them Something to Talk About

| Engagement | No Comments

In 1990, Bonnie Raitt recorded her smash hit Something to Talk About. There are a couple of lines in the song that go; “Let’s give them something to talk about….


What is Vocalpoint?

| Communities | No Comments

In 2006, I led the creation, development and launching of, a community of women with children who loved to learn about new things and share them with their friends. …